It’s clear that Simeon uses Instagram as a first-touch for his followers with the goal of driving them to you more in-depth content on Youtube. The majority of his Instagram content links out to his Youtube videos and consists of photos and videos of his workouts with the occasional meal thrown in. Like many of the top fitness influencers, Simeon has a couple of clothing lines that he promotes through Instagram and also offers online training plans. The first male fitness influencer on our list is the incredibly-named Simeon Panda with over 5 million followers. It also shows that her program achieves remarkable results which is a far more effective marketing tactic that simply stating it. It brings her closer to her audience and makes her more trustworthy and likeable as a result. Sharing her followers’ photos helps establish a community and empowers her fans. Where Kayla sets herself apart, however, is how she shares before and after photos of women on her Bikini Body Guides program. Kayla posts a wide range of content to her Instagram, including workouts, meals, and behind-the-scenes glimpses. She’s also authored a book with the same name. Kayla started out as a personal trainer before founding Bikini Body Guides, a membership program that helps over 30 million women get into shape. Kayla Itsines has over 10 million followers, making her the third and final fitness influencer to reach that milestone.
Key Lesson: Funnel followers to other platforms! 3. This helps her to cross-pollinate her other social media channels for greater reach. In her bio, Jen funnels people to her Youtube channel, where she posts fitness workouts and tips. In terms of products, Jen has her own protein bars and is a trainer on the Fitplan app. This adds an extra element to Jen’s content and presents a more holistic approach to health. While Jen’s photos and videos are predominantly based on fitness, her captions often touch on mental health issues such as self-esteem and body image. Jen Selter (12.8M Followers)Ĭoming in at a close second is Jen Selter, with just under 13 million followers. She instead lets her products speak for themselves and provides a link in her bio if people are interested in purchasing. Perhaps most importantly, she doesn’t bombard her followers with sales pitches and links. Her workout clothing line, for example, is often prominent in her photos. The main way Michelle promotes her products is by showing them off. Staying true to yourself is a fantastic way of building trust with your followers and her down-to-Earth approach shines through in her content and she even posts in her native language. She has multiple income streams that she promotes on Instagram, including a range of supplements, workout equipment, and fitness apps. Michelle Lewin is the most popular fitness influencer with over 13 million followers! Let’s break out the sweatbands and take a look! 1. With this in mind, we thought we’d put together a list of the top fitness influencers on Instagram and explore how they make money, the sort of content they post, and share some key learnings that are essential to growing your account.
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Related: How to Start a Fitness Instagram
However, as more and more brands compete for eyes on Instagram, the competition among influencers is increasing as well. With 17% of companies allocating marketing budget towards influencer marketing, there’s never been a better time to up your game and make the jump from Instagram user to fitness influencer.
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